{"id":1839,"date":"2026-10-31T22:33:49","date_gmt":"2026-10-31T21:33:49","guid":{"rendered":"https:\/\/omnitude.be\/recruiting-videos-handwerk-azubis-finden\/"},"modified":"2026-11-02T12:51:01","modified_gmt":"2026-11-02T11:51:01","slug":"recruiting-videos-handwerk-azubis-finden","status":"publish","type":"post","link":"https:\/\/omnitude.be\/en\/recruiting-videos-handwerk-azubis-finden\/","title":{"rendered":"Recruiting-Videos im Handwerk: So findest du Azubis und Fachkr\u00e4fte \u00fcber Social Media"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Many trade businesses in Munich have been looking for skilled workers and apprentices for years, with job ads that hardly anyone reads. The target audience has long moved elsewhere: to Instagram, TikTok and YouTube Shorts. Here I explain how recruiting videos work and what matters. I\u2019m David M\u00fcller, videographer in Munich, and I work with a focus on trade businesses (<a href=\"https:\/\/omnitude.be\/en\/\">OMNITUDE<\/a>).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why videos instead of job ads?<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Young people choose a business, not an ad. A video shows the team, the work and the atmosphere.<\/li>\n\n\n<li>Short vertical videos are shown on social media even to people who aren\u2019t actively looking.<\/li>\n\n\n<li>You can use a video again and again: social media, careers page, Google profile and as a paid ad.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">5 tips for recruiting videos in the trades<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Real employees instead of actors:<\/strong> apprentices and journeymen say in their own words what they like.<\/li>\n\n\n<li><strong>The first 2 seconds count:<\/strong> start with a strong image or a question, not with your logo.<\/li>\n\n\n<li><strong>Show everyday work:<\/strong> job site, workshop, company van, breaks. Just as it really is.<\/li>\n\n\n<li><strong>Clear call to action at the end:<\/strong> \u201cMessage us on WhatsApp\u201d is easier than an application form.<\/li>\n\n\n<li><strong>Regular instead of one-off:<\/strong> several short clips over weeks achieve more than a single video.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">Which platforms?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">For apprentices, TikTok and Instagram Reels work best; for experienced skilled workers also Facebook and Instagram with targeted ads around your business. Even small ad budgets let you limit videos to Munich and the surrounding area.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How much does a recruiting video cost?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">At OMNITUDE a recruiting video starts at \u20ac1,290 net. For ongoing content there is the content subscription from \u20ac1,490 per month or the starter subscription from \u20ac890 per month. I can also run the recruiting ads on Meta and TikTok for you (from \u20ac390 per month plus ad budget).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Recruiting videos are one of the most direct ways for trade businesses to reach applicants, as long as they are honest, short and regular. More on the page <a href=\"https:\/\/omnitude.be\/en\/recruiting-videos-handwerk-muenchen\/\">Recruiting videos for trade businesses in Munich<\/a> or directly in a <a href=\"https:\/\/omnitude.be\/en\/#kontakt\">free initial consultation<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Wie Handwerksbetriebe in M\u00fcnchen mit Recruiting-Videos auf Instagram und TikTok Azubis und Fachkr\u00e4fte finden: 5 Tipps, Plattformen und Kosten.<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1839","post","type-post","status-publish","format-standard","hentry","category-allgemein"],"_links":{"self":[{"href":"https:\/\/omnitude.be\/en\/wp-json\/wp\/v2\/posts\/1839","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/omnitude.be\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/omnitude.be\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/omnitude.be\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/omnitude.be\/en\/wp-json\/wp\/v2\/comments?post=1839"}],"version-history":[{"count":1,"href":"https:\/\/omnitude.be\/en\/wp-json\/wp\/v2\/posts\/1839\/revisions"}],"predecessor-version":[{"id":1883,"href":"https:\/\/omnitude.be\/en\/wp-json\/wp\/v2\/posts\/1839\/revisions\/1883"}],"wp:attachment":[{"href":"https:\/\/omnitude.be\/en\/wp-json\/wp\/v2\/media?parent=1839"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/omnitude.be\/en\/wp-json\/wp\/v2\/categories?post=1839"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/omnitude.be\/en\/wp-json\/wp\/v2\/tags?post=1839"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}