Many trade businesses in Munich have been looking for skilled workers and apprentices for years, with job ads that hardly anyone reads. The target audience has long moved elsewhere: to Instagram, TikTok and YouTube Shorts. Here I explain how recruiting videos work and what matters. I’m David Müller, videographer in Munich, and I work with a focus on trade businesses (OMNITUDE).
Why videos instead of job ads?
- Young people choose a business, not an ad. A video shows the team, the work and the atmosphere.
- Short vertical videos are shown on social media even to people who aren’t actively looking.
- You can use a video again and again: social media, careers page, Google profile and as a paid ad.
5 tips for recruiting videos in the trades
- Real employees instead of actors: apprentices and journeymen say in their own words what they like.
- The first 2 seconds count: start with a strong image or a question, not with your logo.
- Show everyday work: job site, workshop, company van, breaks. Just as it really is.
- Clear call to action at the end: “Message us on WhatsApp” is easier than an application form.
- Regular instead of one-off: several short clips over weeks achieve more than a single video.
Which platforms?
For apprentices, TikTok and Instagram Reels work best; for experienced skilled workers also Facebook and Instagram with targeted ads around your business. Even small ad budgets let you limit videos to Munich and the surrounding area.
How much does a recruiting video cost?
At OMNITUDE a recruiting video starts at €1,290 net. For ongoing content there is the content subscription from €1,490 per month or the starter subscription from €890 per month. I can also run the recruiting ads on Meta and TikTok for you (from €390 per month plus ad budget).
Conclusion
Recruiting videos are one of the most direct ways for trade businesses to reach applicants, as long as they are honest, short and regular. More on the page Recruiting videos for trade businesses in Munich or directly in a free initial consultation.